If someone was ideally serious about finding out what search engine optimisation can offer, for either their job or their businesses clients, then you have to begin with obtaining the correct equipment for the job.
My first piece of advice for effective Search Engine Optimisation has to be Firefox. More vitally, the Firefox plugin called ‘SEO for Firefox’. The great thing about this addon is that it shows you additional statistics about the web sites in the serps when you type a query by one of the search engines.
You have to have this tool, it can be found at http://tools.seobook.com/firefox/seo-for-firefox.html
You can turn highlighting on or off, this highlight nofollow links if a link would be pointing to your website. If a backlink is nofollow then it will not pass any link juice over to your website, or give very little ranking effect. More so there is SEO Xray that will inform you what a websites meta tags are by a single click of your mouse. You can also view keyword density percentage on the content of any web page on the internet.
Also check to see if the site is listed in Dmoz, how many backlinks are pointing to the website, the pagerank of any web page, and what type of authority links point to them. Also see if any .gov or .edu links point to them as they are apparently given a very good ranking in Google, Yahoo and MSN.
This plugin for any ‘seo expert uk‘ will be an important part of any SEO enthusiasts arsenal. For any chance to spy on your competition then SEO for Firefox makes it all very possible, and what is more… it is FREE
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